Razavi Law Group’s Viral Marketing Campaign Reshapes Legal Advertising

Author: Razavi | April 21, 2025

Razavi Law Group (RLG), led by founder and managing attorney Ali Razavi, is revolutionizing the world of legal advertising with an ambitious, multi-platform marketing campaign that has catapulted the firm to the forefront of California’s personal injury law scene. Their now-viral slogan “Who Hurt You?” is not only eye-catching—it’s become a statewide cultural moment, spotted on billboards, buses, and even within video games.

At the heart of the campaign is the hitman-themed video series, where Ali Razavi plays a fictionalized version of himself—an attorney so effective that his adversaries hire a hitman to stop him. This cinematic concept, which blends humor and suspense, has earned millions of views and will evolve into a serialized campaign in 2025. The approach adds a Netflix-like entertainment quality to the firm’s outreach, striking a chord with audiences far beyond traditional legal marketing.

Beyond its viral video success, RLG has built a visible presence across Los Angeles, Orange County, and West Hollywood through bold outdoor advertising. Their innovation also extends into the virtual world, with in-game promotions inside Grand Theft Auto, reaching a younger and more digitally native audience.

Ali Razavi’s vision goes beyond advertising—he aims to empower injury victims by making them feel seen and supported. “Marketing for a law firm shouldn’t just be about selling services; it should be about making the community feel heard and valued,” Razavi explains.

As RLG heads into 2025, the firm remains dedicated to high-stakes personal injury cases, including wrongful death, spinal injuries, and traumatic brain injuries, while continuing to lead with creativity, compassion, and legal excellence.

Read the full article here: Distractify